What is Dynama?

Dynama is a business game where participants compete against each other by acting as companies on a simulated market. The game is usually played in groups or teams. Each team represents the steering group of a company.



Research-based simulation models

The game mechanics are built on long term research by professor Alf-Erik Lerviks on consumers' adoption of innovations. This means that the game's simulation models are based on data from real-world observations.



Focus on basic concepts

A business simulation cannot provide an exact representation of the real world. It would lead to overly complex games where core decisions are drowned by a multitude of routine ones. This is why Dynama represents a deliberate simplification of reality. The game focuses only on select core variables in order to fulfill the pedagogic purposes of the game.



Each game is unique

Dynama is turn-based and played over a set of periods. For every period, teams make a set of resource-allocating and demand-regulating decisions. Every decision influences the simulated market in terms of demand, sales, etc. As the players' decisions for each turn are based on the outcome of the previous, the result will be a unique development of events for each game.


This is the foremost strength of using simulations in teaching. No other pedagogical instrument will come as close to reality in terms of creating a dynamic decision environment for learning through trial and error.